“Pilipinas Kay Ganda!” This aborted re-branding for the Philippines was supposed to replace “Wow! Philippines.” On TV, DOT Secretary Lim explained that the reason behind this effort was because “Wow! Philippines” was only effective locally and did not work outside the country.
But as it turned, the DOT did a rush job that simply went kaput. Worse, the website for the campaign was only a letter different from a porn site. Sec. Lim then admitted that they did not do their homework. Worst, such “Kay Palpak” is at our expense.
