Leading Philippine broadcast station GMA Network, Inc. (GMA) closed September with a strong win in national television ratings against ABS-CBN and TV5.
In fact, national viewership from the start of 2011 till the closing of the nine-month period showed a trending that establishes GMA as the top choice among the country’s free-to-air channels. Data come from broadcast industry’s most widely trusted ratings service provider Nielsen TV Audience Measurement.
Total day (6am-12mn) household audience share data in September (September 25 to 30 based on overnight readings) show that GMA was the most preferred channel in National Urban Philippines relative to ABS-CBN and TV5, clinching 34.1 share points, 4.1 points ahead of ABS-CBN’s 30 points, and almost twice TV5’s 17.3.
