Share |

Content about Audience measurement

October 21, 2011
GMA Network widens lead in nationwide television ratings

Broadcast giant GMA Network, Inc. (GMA) increased its nationwide ratings lead over ABS-CBN based on most recent data of broadcast industry’s widely trusted ratings service provider Nielsen TV Audience Measurement.

Based on partial October data (until October 13; October 9 to 13 based on overnight readings), GMA recorded its highest nationwide ratings margin over competition in total day household audience shares by an impressive 7.4 points with 35.8 points versus ABS-CBN’s 28.4...

Broadcast giant GMA Network, Inc. (GMA) increased its nationwide ratings lead over ABS-CBN based on most recent data of broadcast industry’s widely trusted ratings service provider Nielsen TV Audience Measurement.

Based on partial October data (until October 13; October 9 to 13 based on overnight readings), GMA recorded its highest nationwide ratings margin over competition in total day household audience shares by an impressive 7.4 points with 35.8 points versus ABS-CBN’s 28.4.

October 11, 2011
Strong win for GMA Network in September

 

Leading Philippine broadcast station GMA Network, Inc. (GMA) closed September with a strong win in national television ratings against ABS-CBN and TV5.

In fact, national viewership from the start of 2011 till the closing of the nine-month period showed a trending that establishes GMA as the top choice among the country’s free-to-air channels. Data come from broadcast industry’s most widely trusted ratings service provider Nielsen TV Audience Measurement.

Total day (6am-12mn) household audience share data in September (September 25 to 30 based on overnight readings) show that GMA was the most preferred channel in National Urban Philippines relative to ABS-CBN and TV5, clinching 34.1 share points, 4.1 points ahead of ABS-CBN’s 30 points, and almost twice TV5’s 17.3.

 

Leading Philippine broadcast station GMA Network, Inc. (GMA) closed September with a strong win in national television ratings against ABS-CBN and TV5.

In fact, national viewership from the start of 2011 till the closing of the nine-month period showed a trending that establishes GMA as the top choice among the country’s free-to-air channels. Data come from broadcast industry’s most widely trusted ratings service provider Nielsen TV Audience Measurement.

August 17, 2011
GMA-7’s “Big Thing” scores high in ratings nationwide

On its first week of airing (August 8-12), GMA-7’s new primetime Koreanovela, Big Thing registered a high average rating of 23.7% in Mega Manila households beating all counterpart programs.

On its first week of airing (August 8-12), GMA-7’s new primetime Koreanovela, Big Thing registered a high average rating of 23.7% in Mega Manila households beating all counterpart programs.

Big Thing defeated its rival program, The Biggest Loser Pinoy Edition, which scored an average of 15.9% in the same period. This is according to overnight data gathered by the more widely recognized TV ratings data supplier, Nielsen TV Audience Measurement.

August 15, 2011
GMA Network widens gap in national television ratings at the start of H2 2011

GMA Network, Inc. (GMA) made a strong start this second semester of 2011 as it posted solid margins on national television ratings, as validated by broadcast industry’s most trusted ratings service provider, Nielsen TV Audience Measurement.

GMA Network, Inc. (GMA) made a strong start this second semester of 2011 as it posted solid margins on national television ratings, as validated by broadcast industry’s most trusted ratings service provider, Nielsen TV Audience Measurement.

According to full July household data (July 24 to 31 based on overnight ratings) in National Urban Television Audience Measurement (NUTAM), GMA posted a total day average audience share of 34.2 points, 2.8 points ahead of ABS-CBN’s 31.4; and 18.8 points higher than TV5’s 15.4.

August 4, 2011
GMA Network consolidated revenues in Q2 soar 14 percent to P3.587 billion vs. Q1

Leading broadcast company GMA Network, Inc. (GMA) showed strong momentum in the first half of 2011 as it improved regular advertising revenues and nationwide ratings

Quezon City , Philippines (August 2, 2011) – – Leading broadcast company GMA Network, Inc. (GMA) showed strong momentum in the first half of 2011 as it improved regular advertising revenues and nationwide ratings – the industry players’ two most important performance indicators – quarter-on-quarter.

Given GMA’s sustained nationwide dominance since the start of the year, GMA posted a 14 percent increase worth P449 million in consolidated revenues to P3.587 billion in the second quarter from the previous quarter’s P3.138 billion.