GMA Records sealed an agreement with Valleyarm Digital Pty Ltd., Asia Pacific's leading distributor of digital music, to be the latter's official partner in aggregating and distributing its digital music content in the country.
This is in line with GMA Records' continued efforts to find new distribution channels by making its music available on the internet via iTunes, Amazon , China Mobile , among others.
Aside from which, the partnership will also give rise to several concert productions by bringing foreign acts to the country, and vice versa. GMA Records will also assist Valleyarm as a sub-publisher for its music content in the Philippine territory.
Present in the contract singing held recently were (from left) Rene A. Salta, Managing Director - GMA Records, Gary Mackenzie, CEO - Valleyarm Digital Pty Ltd, Felipe S. Yalong, EVP - GMA Records & SVP for Creative Services Group - GMA Network, and Ari Chio, VP for Investor Relations - GMA Network. (GMA 7 Press Release)