The Presidential derby and the Senate
MANILA - Even when the official campaign period for the position of president was yet to begin last February 9, one could already feel the campaign heating up. The people are already barraged with television ads disguised as infomercials and the proliferation of posters - minus the "vote for..." of course, lest the candidate be charged with electioneering. There are the presidential debates hosted by the big television networks, the constant playing of campaign jingles on the radio, and the tit-for-tat in newspapers. Name recall is the name of the game. No matter how vague the messages are, the objective of the candidates is maximum exposure.
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