GMA Network brought home top honors at the recently held Araw Values Awards, besting counterparts in the local television industry.
GMA bagged a total of ten trophies including a Platinum for Branded Communications: Commitment to Truth, Honesty & Integrity - the highest honor given in the advertising competition - for Champion Detergent’s Kapuso Mini Sine, Gustin. Gustin also won a Gold for Advocacy Communications: Commitment to Truth, Honesty & Integrity, clearly making it the big winner of the night.
Inspired by true events, Gustin tells of a young boy who returns a bag filled with money to its rightful owner. The short film produced by GMA Marketing and Productions, Inc. (GMPI) has gained notice from both local and international award-giving bodies, most notably from the prestigious Busan International Advertising Festival (Ad Stars), where it reached finalist status in three categories. Gustin also won a Bronze Award for Advocacy at the UA&P Tambuli Awards, and a Special Citation for Best TV Branded Ad and for Best TV Special at the 35th Catholic Mass Media Awards.
Meanwhile, GMA News and Public Affairs’ Think Before You Click, an advocacy campaign that aims to promote the responsible use of social media, also adds another feather to its cap as it won a Silver medal for Advocacy Communications: Respect for Law & Authority & The Promotion of Self-Discipline. GMA News and Public Affairs was the first broadcast news organization in the country to take a stand against cyber harassment and bullying.
GMA also earned seven Bronze medals with six of them bestowed on its branded content. GMPI’s Christmas Short Films, Memory Lane (in partnership with KFC) and Love is Blind (in partnership with Del Monte Philippines), were named double winners for Reverence for Family Unit or Marriage or Responsible Parenthood for both Branded Communications and Advocacy Communications, while Munting Sakripisyo (in partnership with KFC) won in the Branded Communications: Respect & Care for Human Life, Dignity & The Rights of All category. GMA’s New York Festivals award-winning kiddie program, Tropang Potchi likewise bagged a Bronze for Branded Communications: Commitment to Truth, Honesty & Integrity.
Rounding out the roster of winners from GMA was FilipiKNOW, which won a Bronze for Advocacy Communications: Love of Country & Respect for National Customs & Traditions. Launched by GMA News TV, FilipiKNOW is a comics style series of 45-second info capsules showcasing Filipino culture and traditions.
With ten medals in total, GMA was the most awarded TV network in this year’s Araw Values Awards, while earning its most number of awards thus far in its history of joining the competition.
The Araw Values Advertising Awards recognizes individuals and organizations that promote positive values for social transformation. The theme for this year was “Where Did Our Values Go?”