A growing millennial population with strong preferences and brand choices has redefined the paradigms of the consumer products sector and manufacturers of different consumer products are implementing innovative marketing strategies to woo this lucrative customer segment. With the millennial population especially in countries of North America and Europe resorting to multiple activities in adventure sports, trekking, cycling, and water sports, the demand for waterproof socks is at an all-time high. Being sweat, water, and odour resistant, waterproof socks are a big hit with sports enthusiasts and have varied applications in different kinds of sports activities.
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Socks have been essential consumer products that are being used since decades. The demand for socks has always been high and consistent, which has resulted in the continuous evolution of products at regular intervals. Nowadays, various innovative types of socks are available in the market to meet the needs of various demographic segments. These include athletic socks, casual socks, formal socks as well as specialty socks.
Waterproof socks have been gaining traction among target customers, especially among people involved in activities such as trekking, swimming, cycling, snow sports, etc. Waterproof socks are a new type of socks that have been designed to meet the requirements of customers engaged in the adventure and sports industries.
A new research study by Future Market Insights (FMI) predicts consistent growth in revenue of the global waterproof socks market, owing to rising adoption by consumers. According to the report, global sales of waterproof socks are expected to reach US$ 25 Million in 2019. Among the different types of waterproof socks, mid-calf length socks are anticipated to record the highest sales while adoption of waterproof socks will remain the highest among cycling enthusiasts. The report further projects that women will be the largest end users of waterproof socks, projecting high demand and adoption.
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Over the years, there has been a rise in the number of participants as well as audiences for various adventure sports, which include mountain biking, paragliding, water sports, trekking as well as snow sports. Nowadays, customers are seeking ways to ensure safety while participating in various sports activities, due to which they are looking for products or gear to ensure protection while engaged in sports activities. This factor has led to a surge in demand for various types of waterproof socks in the sports industry, which include mid-calf length waterproof socks, ankle-length waterproof socks as well as calf-length waterproof socks, as they provide complete resistance to water. Countries such as the U.S., Canada, Germany, Italy, and the UK are known for the high rate of participation in adventurous sports and these countries account for a higher volume share of the global waterproof socks market.
With surging rate of internet penetration in major parts of the world, several e-commerce platforms are expected to play a key role in promoting the top features of various waterproof socks at the global level. Owing to this fact, some of the leading waterproof socks manufacturers aim at going online by promoting and selling new variants of waterproof socks through various e-commerce as well as social media channels.
On the basis of product type
- mid-calf length waterproof socks
- ankle-length socks
- knee-length socks
On the basis of application
- water sports
- snow sports
- other activities
On the basis of gender
On the basis of sales channel
- specialty store
- independent store, club store
- online store
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Major Key Players:
The global waterproof socks market is primarily characterised by the presence of a large number of regional and multinational companies. The detailed profiles of companies in the waterproof socks market are also included in global waterproof socks market report to evaluate their strategies, key product offerings and recent developments.
Some of the key players profiled in the global waterproof socks market study are Sealskinz; Happy Socks; DexShell; Wigwam Corporation; Camaro GmbH; Randy Sun; Bridgedale Outdoor Ltd.; Okamoto Corporation; Recreational Equipment, Inc.; The Showers Pass; Injinji; Rocky; Seavenger; Neo Sport; Footland Inc.; Lennon Performance Products Ltd.; The Sock Factory; Northern Diver; Wrightenberry Mills, Inc. and Wildfire Sports & Trek.