GMA Network remained the most watched television network in the key areas of Urban Luzon and Mega Manila in the month of March.
According to data from the industry’s widely-trusted ratings service provider Nielsen TV Audience Measurement, GMA prevailed over other free-to-air channels in the said areas from March 1 to 31 (with the dates of March 22 to 31 based on overnight data), staying ahead in all dayparts with stronger leads in the morning and evening blocks.
Urban Luzon and Mega Manila account for 77 and 59 percent, respectively, of the total urban TV households nationwide.
GMA garnered a 37.6 percent total day audience share in Urban Luzon, surpassing ABS-CBN’s 30.8 percent by 6.8 points, and TV5’s 8.7 percent by 28.9 points.
The Network likewise reinforced its leadership in Mega Manila, where it registered 39.7 percent, up by 12.5 points from ABS-CBN’s 27.2 percent and 30.7 points from TV5’s 9 percent.
In NUTAM (National Urban TV Audience Measurement), GMA maintained its hold of the morning and afternoon blocks.
GMA won in the morning block with a 34.9 percent audience share, higher than ABS-CBN’s 30.6 percent by 4.3 points and TV5’s 9.7 percent by 25.2 points. Meanwhile, in the afternoon block, GMA posted 35.6 percent, beating ABS-CBN’s 31.4 percent by 4.2 points and TV5’s 10.8 percent by 24.8 points.
Internationally-recognized news magazine program Kapuso Mo, Jessica Soho once again grabbed the number one spot in Urban Luzon and Mega Manila, while leading all Kapuso programs in NUTAM.
In relation to its closest rival, GMA also had more entries in the list of top-rating regular programs in NUTAM, Urban Luzon and Mega Manila. In addition to KMJS, these include Magpakailanman, Celebrity Bluff, Pepito Manaloto, Sunday Night Box Office, The Half Sisters, Pari ‘Koy, Ismol Family, Once Upon A Kiss, 24 Oras, and Empress Ki.
For data covering January to March, GMA came ahead of other networks in over-all NUTAM ratings with 34 percent, versus ABS-CBN’s 33.9 percent and TV5’s 10.4 percent.
The Network is gearing up to launch a new slate of game-changing programs in the second quarter including The Rich Man’s Daughter topbilled by Marian Rivera and Let The Love Begin starring the up-and-coming love team of Ruru Madrid and Gabbi Garcia.