Hair Styling Products Market: Notable Developments & Geographical Outlook

Global Hair Styling Products Market: From an estimated market size of US$ 18,458.8 Mn in 2018, the value sales of the hair styling products market are expected to reach US$ 28,765.7 Mn by 2027, expanding at a CAGR of 5.1%

The global hair care market has been surging in terms of value sales. Over the years, men as well as women have become more conscious about their looks and appearance, due to which there has been an increase in the demand for various cosmetic products, i.e. skincare, hair care as well as body care products. In case of hair care, men as well as women have been found to be very conscious about the look and style of their hair.

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This is one of the key factors that has boosted the demand for hair styling products in the global market. Various hair styling products have been gaining traction among target customers. These products include hair gels, hair sprays, styling creams & waxes, hair mousse and similar other hair styling products.

Owing to an increase in the demand for natural hair styling products in the global market, several key retailers have been introducing new hair styling products that to contain natural ingredients. In 2015, Target launched a new line of natural hair styling products under its own private brand label.  

Major Key Players:

The global hair styling products market is primarily characterised by the presence of a large number of regional and multinational companies. The detailed profiles of hair styling product companies are also included in the global hair styling products market report to evaluate their strategies, key product offerings and recent developments.

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Some of the key players profiled in the global hair styling products market study include Procter & Gamble, L’Oreal, Unilever plc, Shiseido Company, Amorepacific corporation, Flora, Ltd., Kao Corporation, Henkel AG & Company, Godefroy Manufacturing Company, Swallowfield plc, Shu Uemura Art of Hair, Vogue International LLC, CURLS(R), LLC, Ouai haircare, Redken, Scental Pacific, Delta Laboratories Pty Ltd., Natrocare Laboratories, Mizani and Mielle Organics LLC.

Nowadays, the preference of customers has been gradually shifting towards natural and organic products owing to rise in awareness about the various health benefits associated with the usage of these products. A similar trend has been observed in the hair styling products market with various manufacturers of hair styling products aiming at using natural and organic ingredients, & anti-pollution ingredients in their finished products.

For instance, in 2018, Mizani, a key manufacturer of hair styling products, launched a new line of natural hair styling products for textured curly hair. In 2016, Sephora, another key player in the hair styling products market, announced the launch of natural hair styling products for the North America and Asia Pacific markets.

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By Segment:

Based on product type

  • hair gel
  • hair spray
  • styling creams & waxes
  • hair mousse
  • other types

Based on end use

  • household
  • salon & spa
  • fashion industry

Basis of gender

  • male
  • female
  • unisex

Based on sales channel

  • wholesaler/distributor
  • supermarket/hypermarket
  • convenience store
  • specialty store and online store

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