Fabric care products are popular household cleaning products that are used for the cleaning of clothes. A wide variety of fabric care products are available in the market, which include detergents,fabric softeners or enhancers, fabric stain removers, bleach, fabric freshners, and other fabric additives.
Among all these fabric care products, the fabric detergent market is expected to grow at a significant CAGR during the forecast period in the global fabric care market. The increasing usage of liquid detergents for cleaning purposes is expected to contribute to the growth of this segment of the fabric care market.
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One of major raw materials used in the production of fabric care detergents is sodium lauryl sulphate, which accounts for around 30% of the overall material consumed. Factors such as increasing purchasing power, convenience of usage, aggressive advertising by MNC companies and the increasing market penetration of washing machines are expected to contribute to the growth of fabric care market in the near future.
Innovation is an essential way to connect millions of consumers. It represents a key communication tool in the marketing mix to connect directly with customers. Thus, packaging is becoming more and more important for manufacturers to provide total security to products. Companies are developing eco-friendly packaging for fabric care products to deliver a long shelf life and protect from moisture.
In the global fabric care market, the stain removers/bleach segment is expected to register the highest CAGR of 6.3% during the forecast period. Manufacturers in the fabric care market are continuously launching new fabric care products, such as liquid tablet detergents, owing to increasing concerns among consumers about the wastage of water.
The global fabric care market is further segmented on the basis of nature into synthetic, organic and others. Among all these nature segments, the synthetic segment is expected account for the largest share in terms of value in the fabric care market. The synthetic segment estimated to account for a 60.2% value share in 2018, and is expected to register a CAGR of 5.5% during the forecast period. However, the organic segment is expected to register significant growth in the global fabric care market during the forecast period. The segment is expected to gain 36 BPS in its market share by 2027 over 2018.
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Major Key Players:
Some of the key players profiled in the global fabric caremarket study include Reckitt Benckiser Group PLC; S.C. Johnson & Son Inc.; Golrang Industrial Group; Alicorp S.A.A.;RSPL Limited; LG Household & Health Care Ltd.; Wings Corporation; Lion Corporation; Procter & Gamble Co.; Guangzhou Liby Enterprise Group Co., Ltd.; Whealthfields Lohmann Guangzhou Ltd.; Fabrica de Jabon La Corona; SA de CV; Unilever PLC; Church & Dwight Co., Inc.; Nice Group Co., Ltd.; Kao Corporation; Henkel AG & Co. KGaA; Guangzhou Blue Moon Industry Co., Ltd. and Amway Corporation.
This segment is expected to remain dominant in the global fabric care market during the forecast period. In the global fabric care market, the fabric detergents segment estimated to account for a 48.7% value share in 2018, and is expected to attain a CAGR of 6.1% during the forecast period.
In the global fabric care market, the fabric softeners/enhancers segment is expected to be closely followed by the stain removers/bleach segment in terms of share and growth. The fabric softeners/enhancers segment is estimated to account for a 26.5% value share in 2018.
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On the basis of product type
- fabric detergents
- fabric softeners/enhancers
- stain removers/bleach
- other fabric care products
On the basis of form
- dry sheets
- pacs & tablets
- other forms
On the basis of nature
On the basis of sales channel
- wholesalers/ distributors
- convenience stores
- online stores
- independent small stores
- other sales channels.